Maybe this is bothering me too much. After all, if you refer to “Eurpoean food” people are most likely going to ask you what kind of European food you’re talking about: Italian? German? French? Greek? However, if you refer to “Asian food” people automatically think, “Sesame seeds! Mandarin oranges!” Similarly if you refer to “African food” people think, “they have food in Africa?”
I’m not going to go into African food right now, because I know very little about it. I love Ethiopian, and people who think of themselves as hilarious often turn up their noses and say things like, “So what are you going to eat? Air?” That’s a rant for another time. Being Asian, the Asian food conundrum hits me closer to home, especially since I’m Filipino and most people don’t know what Filipino food is. They see my slanty eyes and automatically think “chop suey”, which itself is debatable as to it’s Chinese authenticity. So if chop suey, and for that matter most American Chinese food, isn’t really authentic, why do we think it’s real, and why do we associate the generic Asian style to stir fry and noodles?
This observation reared itself of all places at a gas station while I was fueling up my [American] car. Next to the gas station was a Wendy’s, who, at the time, was offering up an “Asian Chicken” salad. As a bonus, it was slathered in “Asian dressing”. The picture showed the usual delicious chicken chunks, breaded and covered in sesame seeds on a bed of lettuce and mandarin oranges. I wondered if mandarin oranges were actually Chinese, or if they were just a result of ignorant ad men in the 60s wanting to give an exotic identity to smaller-than-normal oranges. For that matter, were sesame seeds Asian? If a Big Mac from McDonalds came on a sesame seed bun, does that denote Asian influence? My train of thought eventually led to my own identity as an Asian and how nobody thinks of a whole roast pig when Asian cuisine comes up. In fact, Filipinos don’t even use chopsticks, something that always accompanies stereotypical Asian food. I thought about South Asia, Indians and Pakistanis, who are also considered part of Asia. Why don’t we picture then running around in rice hats and pulling rickshaws?
The problem is nobody really cares. Food enthusiasts will be agitated if you mention European style food. If you say Asian style, their faces light up and they run to Whole Foods to grab some fresh water chestnuts. Only the really snobby gourmands will take offense at the generalizations. The average American doesn’t think twice about it. They’ll ask me for the #24 AND throw a bag of dry cleaning at me.
I’m not calling it racist. In fact, I’m not even that angry about it. It’s more annoying, like that itch that you scratch but it’s somewhere beneath your skin, and it’s mostly because most people don’t even seem to notice it. If marketers and copywriters were quick to point out the inconsistency, but it was ignored, then yes I might be angry, but it’s just the fact that it just passes under the radar that irks me.
So this is my new cause. People need to stop labeling everything as Asian just because of the sesame seeds, the ginger, the ying yang, the martial arts move, the bowl haircuts. It isn’t that difficult to allocate various traits to their corresponding cultures. We do it easily with Europeans. We don’t look at a pizza and say, “That’s some delicious-looking European food!” We don’t look at a guy in a beret and tight leather pants and say, “wow, that guy is definitely European!”… Okay, maybe in that case we do…
